Mini USA CEO Jim McDowell used some very unusual and non-traditional methods for choosing their new ad agency recently. I would imagine that they would be more satisfied with their result than if they had followed the standard operating procedure for agency selection.
Add comment January 31st, 2006
Add comment January 31st, 2006
Take a game, and study the moves that a player takes to finish a level. You start seeing interesting patterns, and gain insight into the constraints placed upon a gamer and their available choices. Writer R. LeFeuvre has an article on a level of Gradius.
The average time taken to kill the end level boss was 20.055 seconds, with the fastest player finishing him off in a mere 10.01 seconds. Six people finished the boss off at nearly identical moments. It would seem that the boss, bored with the player, actually self-destructs after 27 seconds. Beyond the almost perfectly synchronized explosions, further proof of this self-destruction can be found in the videos: no 10,000 point bonus (given to players when the boss is defeated) was awarded to these six players and, in a few of the runs, the boss detonated when when there wasn't a single bullet near it.
Add comment January 31st, 2006
Add comment January 31st, 2006
Are you a Buzz, Barry, Ray or Jill? According to this Washington Post article, Best Buy is trying to create a custom shopping environment for certain select segments of its customers. One particular group, the Jills, are not-so-tech-savvy soccer mom types. If a Jill is spotted at one of the stores that is trying out this program, they are given extra special attention, and treated the way their 'type' would like to be treated. Escorted into the store with a pink umbrella, one-on-one help with products. It's a great marketing strategy. I'm a Buzz (the young tech enthusiast).
Add comment January 31st, 2006
Add comment January 30th, 2006
This interactive waterfall is a pretty neat idea. Installed in a children's hospital, as you walk past the screen, you leave a wake in your path. Neat-o.
Add comment January 30th, 2006
Add comment January 30th, 2006
1 comment January 30th, 2006
Defy Gravity in 10 Easy Steps ... or ...
How to really confuse your party guests.
Add comment January 29th, 2006
Again with the high speed photography. Some very nice looking images - looks like some people got together in their hotel room and shot a bunch of random things. Here are a bunch of other great hi-speed photos for your enjoyment. Please note Atari sm124 monochrome monitor getting obliterated.
Add comment January 27th, 2006
I am... Locutus of BOOOOORG!! Uh.. yeah. Perhaps the Borg were simply really advanced human musicians trying to write a really hardcore jungle track. The Gipsy Motion Capture Midi Controller lets you translate your body movements into midi messages, creating all sort of exciting compositions. This is not some art project or exhibit piece... it's a serious product. Get one now! But don't be surprised if you get assaulted by Trekkies flinging Borg jokes. Videos are funny.
Add comment January 27th, 2006
The search for a new wrist timepiece is on again. While the ever ubergeeky binary watch is still in the running, this understated chunky DKNY Square Digital Watch sure is looking good! It's got some of that retro yummyness without the gaudy metal, requisite LED matrix, and weird doo-dads.
Add comment January 27th, 2006
Add comment January 27th, 2006
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