Coffee Couture
Posted on January 12th, 2006
Jay Sorenson invented the coffee cup ‘jacket’. Of course, everyone wanted to copy it - The coffee-cup sleeve is an insulating sleeve made from waffle-textured cardboard that wraps around a standard paper cup. Starbucks later launched a similar product, provoking a legal wrangle, but Sorensen’s family-run company has prospered by focusing on independent coffeehouses and chains, which have snapped up more than 600 million Java Jackets. (From a History of Innovation) More in-depth story here.
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