the adventures of teapot the cat

What’s your Best Buy sign?

Posted on January 31st, 2006

Are you a Buzz, Barry, Ray or Jill? According to this Washington Post article, Best Buy is trying to create a custom shopping environment for certain select segments of its customers. One particular group, the Jills, are not-so-tech-savvy soccer mom types. If a Jill is spotted at one of the stores that is trying out this program, they are given extra special attention, and treated the way their ‘type’ would like to be treated. Escorted into the store with a pink umbrella, one-on-one help with products. It’s a great marketing strategy. I’m a Buzz (the young tech enthusiast).

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