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Changing the way newspaper headlines are written

Posted on April 11th, 2006

collision detection discusses a New York Times article about how Google News is changing the way newspaper headlines are written. The basic idea is that catchy, poetic, exciting headlines with a 'hook' just don't cut it online in the ruthless search engine world. So reporters have taken to writing very clear, concise headlines containing distinct keywords, or the publications have started to use two headlines per article to allow for creative headlines as well as keyword visibility.

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