Helvetica Documentary
Posted on August 8th, 2006
You either love Helvetica, hate Helvetica, or use typefaces like Comic Sans or Sand *goosebumps* If you are in either the loving or hating camps, then you may be interested in a feature length documentary about the pervasive typeface slated for release in 2007. Here is what the director Gary Hustwit had to say:
Why make a film about a typeface, let alone a feature documentary film about Helvetica? Because it’s all around us. You’ve probably already seen Helvetica several times today. It might have told you which subway platform you needed, or tried to sell you investment services or vacation getaways in the ads in your morning paper … How did a typeface drawn by a little-known Swiss designer in 1957 become one of the most popular ways for us to communicate our words fifty years later?
Entry Filed under: Art & Design
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