Boing Boing

What happens when you let loose 10,000 superballs on a street in San Francisco? Check out this really cool commercial by Sony, and some of the photos by someone who was there at the taping! Apparently they covered drains, put up nets, and had a large staff to clean up - but it still must have been a formidable task to find all those balls! I wonder if they had to account for all of them? Did things in the area get dents in them?