pillow alarm

Engadget posted an article about funky pillows that inflate and deflate to wake you up. This reminds me of my sister's alarm clock for the deaf. Technologies for assisting deaf people similar to this Japanese pillow have been available for quite some time. Often, alarm clocks for the deaf and hard of hearing have vibration 'pucks' that go under the pillow and shake you awake in the AM. Many also feature strobe features, and bright pulsing displays to encourage awakening. I'm sure if these were sold in Radio Shack they'd be hot sellers!
Here's a sampling :
Alarm clocks for deaf & hard of hearing