Hands Up! Your MIDI or your Life! - the MidiGun

While researching lately about how to make my own MIDI control box for my DJ setup, I stumbled across the midiGun. I promptly threw my hands in the air and said "I Surrender (all my gear)". This is a so ridiculous, I can only imagine that the peeps that made are jus trying to get some attention. I mean, seriously...